With an estimated industry value of around $7 billion, dermatology is big business in the United States.
If you operate a dermatology clinic and want to earn a larger piece of that pie, here are five dermatology marketing strategies that can help you find more customers online and grow your dermatology business.
Think about what visitors to your website want to find out and what their experience would be like. Are they likely to be researching a specific skin treatment? Do they want to purchase skin care products? Would they want to book a skin consultation?
Think about the navigational path a visitor would follow and structure your pages and content to match—and always remember to finish each page with a call to action.
Search Engine Optimization (SEO) can help your website rank higher on search results and drive more ‘free’ traffic to your website.
Claiming your Google My Business listing and updating your details on directories like Yelp and HealthGrades is a great place to start. Make sure you also have dedicated pages for each of your products and services, and start blogging about the latest trends in dermatology to build the volume of keywords on your website.
Want your clinic displayed at the top of the page when someone searches for ‘Fraxel laser in Los Angeles’ or ‘anti-wrinkle injections in New York’? Pay-per-click (PPC) marketing can get you there.
Pick your keywords and nominate how much you’re willing to spend—provided you bid higher than the competition, it’s a fast and effective way to generate some quality leads.
Social media sites like Instagram, Facebook and Pinterest are great for raising awareness of your dermatology business and building your brand.
Sharing before and after pictures, infographic ‘explainers’ and how-to videos is a great way to showcase your products, business and brand, while driving new traffic to your website.
After Google, YouTube is the next biggest search engine on the web, so it makes sense to build a presence there—and dermatology lends itself perfectly to video content!
Videos that show how treatments are performed, answer some commonly asked questions, highlight before and after results or provide useful skin care tips will demonstrate your level of knowledge and enhance your credibility.
MD Logica is a specialist medical marketing agency with proven results helping dermatology clinics just like yours enhance their online presence and expand their customer base.
Find out more about how we can help to grow your dermatology business.